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I agree Phil, it is all about the quality, the prices and the information, but eye candy does go a long way. I feel awkward making purchases on websites that don't look decent. It makes me wonder about the operation of the business, I am left wondering if my money is being taken or if I will actually receive the item I purchase. I think alot of people feel that way too, otherwise places like Las Vegas wouldn't be able to steal as much money as they do. People go to Las Vegas because of the flashy lights and big sights to see.
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"It is said that you should never leave anything to chance; but, in operating like that, chance never leaves anything to you."
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